The LYTRO camera, shoot then focus.

This new innovative camera lets you take pictures like never before. Unlike a conventional camera that captures a single plane of light, the Lytro camera captures the entire light field, which is all the light traveling in every direction at every point in space. Since you’ll capture the color, intensity, and direction of all the light, you can experience the first major light field capability – focusing after the fact. Focus and re-focus, anywhere in the picture. You can refocus your pictures at anytime, after the fact. And focusing after the fact, means no auto-focus motor. No auto-focus motor means no shutter delay. So, capture the moment you meant to capture not the one a shutter-delayed camera captured for you.

CEO Ren Ng

The founder of the Lytro is Ren Ng. He was on the fast path to fulfilling his childhood dream of becoming a professor. In fact, his seminal Ph.D. research on light field technology earned the field’s top honor, the ACM Doctoral Dissertation Award for best thesis in computer science and engineering, as well as Stanford University’s Arthur Samuel Award for Best Ph.D. Dissertation. The entrepreneurial spark came when Ren purchased his first DSLR camera and saw the potential to apply light field technology to capture pictures in addition to image generation. As a result, instead of continuing on a purely academic path, Ren decided to apply and extend his theoretical work by making light field cameras that everyone can use. That’s how the Lytro picture revolution began.

The slick camera design, quality and simple functions echo the philosophy of Apple

Check out how the focusing after the event works, by clicking on the pictures below, anywhere you click it will focus on that area with effective results.

The cameras will be launched sometime next year with a price tag of around 250-400 pounds.

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