Unique UK installation for Ping An in Shenzhen

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Shenzhen is one of the fastest growing cities in the world: an electronic city that witnesses numerous technological miracles every day and night. The new Ping An Finance Center in Shenzhen is one of the tallest buildings in China and in the world.

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Shenzhen is one of the fastest growing cities in the world: an electronic city that witnesses numerous technological miracles every day and night. The new Ping An Finance Center in Shenzhen is one of the tallest buildings in China and in the world.

Saatchi & Saatchi South China conceived a unique wind installation for PAFC.  To mark the occasion of the global opening day of the PAFC Wind Installation Project at the Ping An Finance Center – a new landmark 600-meter high building of global importance in Shenzhen – Saatchi & Saatchi South China orchestrated a unique ‘Concert of the Wind’ and invited Nexus Interactive Arts, the world-renowned production company and animation studio from the UK, to create the world’s first interactive musical wind installation. The installation was constructed of steel tubes specially crafted to collect wind sounds 600 meters above the ground. This unique installation combines technology, art and commercial construction:  wind is collected at one end of the installation, and the pure sounds of nature are saved after travelling the length of the tube.

Carol LamChief Creative Officer & Managing Partner, commented: “In a market where chest-beating is the norm, we are particularly thankful to the brave and visionary client PAFC for loving the idea of harvesting the wind on top of one of the tallest buildings in China. We are thrilled to bring inspiring yet romantic music from the wind to every Shenzhen resident. In the end it’s not how tall you are that matters, it’s how inspirational the experience you brought to the people that counts.”

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