Chinese investors look to the City of Bath

The growing relationship between the UK and China is being felt across the country where property investors, and in particular those from the Far East, are increasingly looking to cities like the world heritage city of Bath to invest in bricks and mortar.

Evidence of this attention has been experienced at the city’s premier property development, Crest Nicholson’s Bath Riverside, where a growing number of sales have come from the Chinese community.

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And despite the EU referendum vote, the UK is still seen as a steady, reliable location where investors can place their hard earned money, with Bath leading the way as an alternative to the capital of London.

Influenced by the city’s history and well-renowned shopping, the opportunity to buy something new has clearly appealed to those either living in China or who have some form of link with the world heritage city.

This includes the increasing number of Chinese students who have earmarked the University of Bath in particular, and one of the country’s leading academic institutions, as their university of choice.

It’s resulted in an influx of enquiries from the Far East and why the team at the waterside development is keen to highlight the benefits of Bath Riverside to those looking to live there.

Plot 6085, Bath Riverside, Bath, Crest Regeneration

Mary Timlin, sales and marketing director at Crest Nicholson said: “It’s clear that the city of Bath is on the radar from those in China. The chance to buy a property in the world heritage city has clearly appealed.

“Those who have bought or made enquiries were interested in things such as the direct link to London on the train, the development’s proximity to the city-centre and the style and range of properties on offer.

“The influence of the University of Bath has also attracted potential buyers who have bought or are looking for a property where their son or daughter will live during the term of their studies.

“The city also has some of the best shopping in the region with all major brands, plus a host of unique, designer shops having a presence.

“For those looking to invest, the chance to receive yields up to 6% plus potential capital growth was an influencing factor in buying and will continue to do so into the future.”

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