Hong Kong’s home carrier announces the launch of Betsy Beer, the world’s first hand-crafted bottled beer specially brewed to be enjoyed at 35,000 feet.
Named after “Betsy”, Cathay Pacific’s first aircraft, a Douglas DC-3 which flew passengers around the region in the 1940s and 1950s, Betsy Beer will be first served to First and Business Class passengers onboard flights between Hong Kong and destinations in the United Kingdom – Heathrow, Gatwick and Manchester – from 1 March until 30 April 2017.
It isn’t a secret that cabin pressure and altitude affects passengers’ taste buds, but by using a combination of science and traditional brewing methods, Betsy Beer, which Cathay Pacific has produced in harness with Hong Kong Beer Co, is created with a combination of Hong Kong and UK-sourced ingredients, aroma and necessary carbonation to taste great both in the air and on the ground.
The inclusion of “Dragon Eye” fruit is a unique characteristic of the beverage. Known for its aromatic properties, the fruit adds to the round, rich, textural properties that make the beer distinctive. This flavour is enhanced further by the inclusion of a small component of New Territories’-sourced honey in the brewing process, giving the beer agreeable floral notes, while the use of Fuggle, a revered hop and a mainstay of traditional British craft ales, lends it a pleasingly earthy and full-bodied flavour.
An expert tasting panel – including Toby Cooper, Founder of the Hong Kong Craft Beer Association; Thomas Lau, Chairman of the Hong Kong Craft Beer Association; May Chow, recently voted Asia’s Best Female Chef for 2017; Willem van Emden, Swire Restaurants’ General Manager; Real Ting, co-founder of the Collaboration Group; and the airline’s management, cabin crew and Marco Polo Club members – was invited to find the perfect balance.
The recipe of Betsy Beer is specially constructed with a combination of Hong Kong and UK-sourced ingredients, aroma and necessary carbonation to taste great both in the air and on the ground.