Cutting-edge digital platform to cement Causeway Bay, Hong Kong as a global landmark
Powered by Mitsubishi Electric’s proprietary LED chip and Real BlackTM technology, CVISION will produce vivid color output, achieving 50-percent deeper contrast than that of conventional LED screens. Custom designed, eave-like louvers allow for 80-degree vertical viewing angle (nearly double that of conventional screens) in order to minimize contrast degradation and maximize street-level visibility. Equipped with environment-reactive sensors, the LED screen automatically adjusts its light and audio output in response to changing light condition and ambient sound.
With its unparalleled quality, size, and iconic location, CVISION will be a powerful communication platform of the future. The high resolution output and flexible back-end system will allow CVISION to showcase brand campaigns as well as innovative digital content. Mitsubishi Electric’s award-winning Diamond Vision® screen offers different display formats, interactive capabilities, live-feed streaming, and other bespoke media solutions. The display quality and versatile media system promises to maximize advertising value and impact in order to address ever-changing market demands.
Located at one of the busiest intersections in the world, CVISION will become an integral part of Hong Kong’s community. Mr. Alfred Cheng, Head of Sales & Marketing stated, “Since its inception in 1985, SOGO Hong Kong, the city’s largest department store, has become an important cultural landmark in Causeway Bay and a must-go retail destination for tourists and citizens alike. The launch of CVISION further cements Hong Kong’s status as a world-class metropolis and demonstrates our relentless push to innovate and adapt in the digital age.”