Campaigns articles

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Saatchi & Saatchi Beijing creates campaign for Shinho

Shinho Taste Every Year, the brand campaign created for Shinho by Saatchi & Saatchi Beijing, was launched to coincide with Chinese New Year. Perpetuating the Shinho brand concept of Making Happiness Simple, the TVC and prints create for consumers a Year with Shinho Taste – full of memories and happiness. The campaign continues for the