G.E.M. – Asia’s top-selling female artist and an ambassador of TAG Heuer, was invited to attend the Formula 1 Grand Prix in Monaco to help celebrate the watchmaker’s unveiling of TAG Heuer Formula 1 Red Bull Racing Team watches. The events were unforgettable, full of glamour, car races, music and an exclusive performance by G.E.M. herself.
Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Watches Division, welcomed G.E.M., alongside other TAG Heuer Ambassadors: racecar driver/actor Patrick Dempsey, Chinese actor Li Yifeng and the Ambassador for Monaco in China, Catherine Fautrier. The Swiss brand is the official partner of the Red Bull Racing Team and invited their ambassadors to tour the garage areas, the track and visit the pit lane. There was a private showcase with G.E.M. and her piano on the VarietyVoyager yacht boat and a visit to the Prince’s Palace of Monaco.
“I’m so happy to attend my first ever Grand Prix event. This is also the first time I’ve ever been to Monaco and I adore this location, it’s so beautiful like the people” said G.E.M. “It was great to experience this race, to perform and see some of my fans”.
Born into a musical family in Shanghai, G.E.M. displayed her talents early— Since her debut at 16, the subsequent run of her number one hits is unprecedented in China, as displayed by her loyal fan social media following of over 28-million. G.E.M.’s ability to switch effortlessly from pop, rock, R&B and rap, in Cantonese, Mandarin and English, have made her a hit with audiences around the world. The country’s top-selling female artist, with two sold-out world tours under her belt, she strives to live up to what G.E.M. stands for — Get Everybody Moving.