Chinese British Initiative – Automotive group Geely to be lead partner for Project BLOODHOUND

  • Team announces its most substantial sponsorship deal
  • World Land Speed Record Challenge on track for Autumn 2017
  • Geely to take BLOODHOUND Inspiration Programme across Asia

The BLOODHOUND Project today announced Zhejiang Geely Holding Group (ZGH) as its Official Automotive Partner in a 3-year agreement. The leading Chinese automotive group will provide technical as well as financial support to the Project and promote its Inspirational Programme throughout Asia.

The deal, signed in August, is the largest in the history of the Project and means plans for challenging the World Land Speed Record in 2017 are now back on track.

Project BLOODHOUND is a British initiative with truly global reach. Followed in over 200 countries, its roadshows have toured Europe, Canada, South Africa, Brazil, India and China.  The Model Rocket Car Challenge is now rolling out across 5,500 UK schools and 10 countries while the UK’s Great Campaign, an official partner to the Project, uses BLOODHOUND to promote UK skills worldwide.

ZGH is the largest privately owned Chinese Auto Group and has grown rapidly over the last few decades. The parent company to Geely Auto, ZGH, also owns Volvo Car Group and London Taxi Company. Geely Auto has four international research and design centres, employs close to 10,000 engineers worldwide and has also established universities, further education colleges and technology schools across China.

Geely joins a distinguished roster of international organisations supporting the Engineering Adventure including Rolls-Royce, Castrol, Rolex, Parker Hannifin, Atlas Copco, STP, Lockheed Martin, Nammo, Thyssen Krupp and Otto Fuchs.


The BLOODOUND Project is an international education initiative focused around a 1,600km/h (1,000mph) World Land Speed Record attempt. The primary aim is to inspire the next generation of scientists, engineers and mathematicians.

The BLOODHOUND Supersonic Car (SSC) is a mix of Formula 1, fast jet and space rocket.




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