The BFI has programmed and delivered a unique collection of films for China’s largest VoD platform, iQIYI, which has over 10 million paid subscribers across China – iQIYI is the BFI’s exclusive VOD partner in China for this BFI London Film Festival collection.
Edward Humphrey, Digital Director at the BFI said: “We’re thrilled to bring such a powerful selection of great cinema to Chinese audiences through this fantastic partnership with iQIYI, whose reach across China is extraordinary and offers dynamic opportunities to help us build audiences for British film. This is just the beginning for us – the BFI is uniquely placed to deliver such collections and we’re looking forward to working with more partners in more territories to bring outstanding British cinema to audiences around the world.”
Yang Xianghua, Senior Vice-President of iQIYI said: “Online movie streaming transcends time and space to allow more Chinese movie fans to watch world-class films in real time. iQIYI is committed to providing the best streaming service for our users. BFI London Film Festival has a huge selection of movies with great variety, including full-length features, short features and documentaries. We are looking forward to further enhancing our cooperation with BFI in the future.”
Taking a bespoke approach to the collection, and using expertise from across the organisation, BFI programmers – led by BFI LFF Director, Clare Stewart and Deputy Director, Tricia Tuttle – have hand-picked a collection that showcases to Chinese audiences a diverse range of films from the UK and around the world with bold and inventive storytelling at their heart. The films have been curated into four categories: Growing Pains, Foreign Adventures, Family Anecdotes and Social Perspectives.
It is the hand-picked, bespoke and creatively-driven approach to programming and delivering the collection which is so unique. Every title included has been individually selected by BFI programmers in the belief it is a must-see for iQIYI audiences, who viewed more than 39.2 billion hours of TV shows and movies last year on the service.