In a drive to demonstrate that Britain is a world leader in commercial creativity, the GREAT Festival of Creativity landed in Shanghai. The best of British talent and expertise inspired a high-level business audience from the UK, China and beyond.

The Festival, based at Shanghai’s Long Museum, West Bund, was be led by HRH The Duke of Cambridge. It showed UK innovation at its very best in sectors such as fashion, luxury retail, health, technology and entertainment, demonstrating the UK’s track record in bringing competitive advantage through commercial creativity and will create opportunities for UK companies to break into one of the world’s fastest growing markets.