Aligned with Prince William declaring 2015 as the year of UK-China Cultural Exchange and ahead of Chinese President Xi Jinping’s state visit to the UK in October, the Shanghai Fashion Week Organising Committee, in partnership with an Anglo-Chinese business consultancy, ACTIVE Anglo Chinese Communications, is hosting a panel discussion entitled ‘Shanghai – London, an Urban Tale of Fashion and Creativity’. This will take place on 16 September 2015 at The Hospital Club, Covent Garden, London at 4pm, designed to encourage and facilitate ongoing business exchanges between China and the UK.

China was recently ranked as Britain’s sixth largest export market and is set to become the world’s greatest luxury goods supplier by 2020. The seminar will attract an audience of professionals from the fashion and creative industries, buyers, media and social commentators to introduce, promote and discuss the creative and fashion industries within this prominent metropolis. The seminar panel will be comprised of successful senior business executives and entrepreneurs from leading Chinese companies including Ms. Wang, Zhen, founder of “1436”, Ordos Group Ltd.; Mr. Justine Peng, CEO of “Dong Liang” Boutique and Ms. Liu, Mengjie, general manager of Shanghai Xin Tian Di.

They will discuss their business experience, market research and present case studies to demonstrate and showcase the current fashion scene in Shanghai. The panel will introduce Chinese brands, business models and their unique business environment to the British audience, and provide an insight into the city’s creative and retail industries from both a local and international perspective.

Yintong Betser, managing director of ACTIVE Anglo Chinese Communications and event organiser, says: “We are delighted to welcome to London key representatives from Shanghai’s creative and fashion industries to promote the city, its investment potential and to comment on how its vibrant environment can generate and advance global business links. The UK’s capital is fast positioning itself as a creative attraction for China’s import and export trades and the link between Shanghai and London plays an important role in this.”

 The discussion will be followed by a 30-minute Q&A session and a networking opportunity for establishing creative and trade links between the two cities. For more information and to book your place on the seminar, visit http://www.activeukchina.com/publications/shanghai-london/