Millennium Hotels and Resorts announced the UK listed hospitality company has entered into a strategic partnership with non-profit organisation, Branding Shanghai, to further aid the promotion of cities in China from a global perspective.

The announcement follows the launch this week of the 2016 Amazing Shanghai City Campaign in London, an extension of Shanghai City’s global promotion campaign, “Shanghai. Let’s Meet!”

Shanghai City’s global promotion campaign was developed to amplify a new modern vision of Shanghai, boost its cultural influence and communicate its true emotional identity. The 2016 “Amazing Shanghai” city campaign in London is comprised of a series of robust events and collaborations, such as the “Home.Town” photography and videography exhibition on Shanghai.

A roundtable discussion on “Twinned Cities and their Cultural Visions” was also hosted today by the British Council and Shanghai, with expert attendees from the government, academic, and cultural industries of both cities. This included Chen Jingxi, Deputy Director of Information Office of Shanghai Municipality; Jiang Xun, Deputy Director of Information Office of Shanghai Municipality and Wang Ronghua, President of Shanghai Institute of Visual Arts along with Kate Arthur, Director Strategy of British Council Arts; John Howkins, Chairman of John Howkins Research Centre on the Creative Economy and many more.

Following the roundtable discussion, the Shanghai delegation and its British partners attended a luncheon hosted by Millennium Hotel London Mayfair and Shanghai Tower at the Millennium Hotel on Grosvenor Square. Speaking at the luncheon, Paul James, Senior Vice-President Global Marketing and Branding for Millennium Hotels and Resorts, commented:

“We’re delighted to have hosted the official “Shanghai Meets London” luncheon and welcome so many senior officials and cultural leaders from both Shanghai and London to our hotel. We hope the guests were pleased with the surprise historic display we arranged and were excited to hear of our plans to work together to promote Shanghai’s global brand image. We are very committed to this cause and look forward to a successful partnership”.