Saatchi & Saatchi China creates digital campaign for Huawei Mediapad

Can you image how fantastic it would feel to play a 3D fighting game on a screen larger than two standard basketball courts combined? Gaming fans had the chance to find out when an unprecedented super-large outdoor 3D computer game was played using advance projection technology and Huawei MediaPads using the walls of the world-renowned Suntec City- Fountain of Wealth in Singapore as the backdrop in September.

The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza there. A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000m2 screen, with the help of the most advanced projection technology:

“We’ve always wanted to create an unprecedented experience for our customers,” said David Wan, leader of Huawei Device’s digital marketing. “MediaPad 10 FHD and Ascend D1 quad-core XL are simply the best products that deliver such an extraordinary experience. Both are equipped with the quad-core processor developed by Huawei and their ultra-speed enables unfettered control experience, leading to this fantastic idea of outdoor super-large interactive gaming. We hope that we can realize this with our customers.”


The idea was implemented by the Saatchi & Saatchi China Labs team. Albert Lee, Business Director of Saatchi & Saatchi Labs, said: “We chose the world’s largest fountain plaza Fountain of Wealth in Singapore to realize the idea. The projection from a plaza building to a larger than 950m2 huge screen demonstrated, from all dimensions, the excellent performance of the Huawei China-made core, and people were all very excited about taking part in this huge interactive game.”

Users can also view the unprecedented super-large outdoor 3D game fighting conceived by Saatchi & Saatchi China on the homepage of Huawei Device Weibo at Sina Weibo:

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