The EcoChic Design Award is a sustainable fashion design competition that originated in Hong Kong inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste. The UK launch event will be held at the Shanghai Tang store in London on June 1 2015.

Designers are educated with the theory and techniques to enable them to create sustainable clothing via zero-waste, up-cycling and reconstruction. The competition puts emerging sustainable design talent in the spotlight, creating a platform for the next generation of designers to cut waste out of fashion.