foodnfilm, the exciting new way to order takeaway food for delivery and films on-demand, launches across the UK on LG’s flagship Signature OLED TV W and on all TVs with the award-winning LG webOS operating system.

App development has expanded rapidly for smartphones and tablet devices, however, Smart Televisions, since their inception have mostly been targeted by Video-on-Demand app offerings. In 2015, LG launched the webOS platform for its smart TVs, allowing customers to conveniently access a range of apps like the BBC iPlayer; more than 1 million unique LG TVs across the UK access apps using the platform each week.

“As mobile evolved it became the primary device for ordering food and commerce, while in parallel the television focused on growing and monetising video, music and gaming apps” said Leslie Golding, founder and CEO of foodnfilm. “We believe that through a specifically designed app like foodnfilm, the television is now taking the next step in its journey by entering markets once dominated by mobile devices”.

After 2.5 years of design, development and testing, foodnfilm has built an app customised to the TV experience, allowing users to order food including their favourite takeaway cuisine such as Indian, Chinese, Pizza and hamburgers. Uniquely, customers can view menus for the first time in full HD on their TV and track orders in real-time, while simultaneously watching a movie of their choice.

“LG Smart TVs continue to be amongst the UK’s most popular models, and the new foodnfilm app takes advantage of our award-winning webOS platform, which has been critically acclaimed for its ease-of-use and intuitive navigation, resulting in a more enjoyable viewing experience.” said Darren Petersen, LG Senior Content and Services Manager.

The home delivery and takeaway food sector is growing 10 x faster than the restaurant industry with almost 600 million visits in 2016, according to latest data from NPD Group analyst. Last year alone, UK consumers spent an estimated £30 billion on takeaways, with online delivery accounting for around £6.7 billion.