BURBERRY CELEBRATES THE BIRDS AND THE BEES AND ADDS LAYERS OF DIGITAL INNOVATION TO BRING AUDIENCES EVEN CLOSER TO ITS S/S15 SHOW.

Burberry previewed its Prorsum Womenswear Spring/Summer 2015 collection on 15 September; live from its custom-built venue in London’s Kensington Gardens.

The collection, named ‘The Birds and The Bees’, includes bright book cover designs, oversize butterfly prints and hand-drawn honey bees, which were referenced on the hand-painted runway and illustrated on the transparent roof above the 1500 guests.

British singer-songwriter and Burberry Acoustic musician James Bay performed the live soundtrack to the show.

Guests included British models Kate Moss and Cara Delevingne, and actors Naomie Harris, Dakota Johnson, Vicki Zhao, Ko So Young, and Joey Yung